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Some of what your platforms call a conversion never happened. We correct the data. You get more that are real.

Ad platforms connected. Data corrected. Real conversions, growing.

Book an Intro CallSee how it works

If any of this is true, keep reading.

01

Every ad platform reports a different number for the same campaign. None of them agree.

02

Some of what your platforms count as a conversion never actually happened, and your budget is still chasing it.

03

Even when you know which leads were real, that information never makes it back into your ad platforms, so the algorithm keeps optimizing for the wrong signal.

04

You bought a CRM or a reporting tool. It showed you numbers. It never told you what to do about them.

05

A data hire feels like the right move, and also like a six-month, six-figure bet before you know if it pays off.

06

You've paid an agency before. They sent reports. Nobody ever fixed what was actually wrong with the data underneath them.

The problem isn't your reports. It's the data underneath them.

This isn't built for everyone. That's deliberate.

Where does your paid media spend sit?Drag the marker, or tap a point on the scale
Foundation firstUnder €50K a month, the foundation comes first: tracking, ad accounts and data set up correctly, so every euro you scale later works harder. That's New Business Setup, and it's where we'd start.
Sounds like a fitCompanies spending €50K a month or more on paid media across multiple platforms. This is where our work is most visible: more of your budget following real conversions. Book an Intro Call and we'll say so honestly.
Fastest resultsAbove €2M a month, results tend to be noticeable much faster: more of your budget runs on corrected data, so every improvement shows up sooner and counts for more. Book an Intro Call and we'll show you where to start.

Built for

  • Companies spending €50K+/month on paid media across multiple platforms
  • Teams who want their ad platforms acting on real data, not just reporting it
  • Companies who've outgrown spreadsheets and self-serve tools, but aren't ready to hire a full data team
  • Companies who want an ongoing partner, not a one-off audit

Not for

  • Businesses under €50K/month who aren't planning to scale: New Business Setup is the better starting point
  • Teams looking for a cheaper CRM alternative with no deeper integration behind it
  • Companies that want a report delivered once and left alone
  • Anyone expecting certainty before the first Audit: we tell you what we find, not what's easiest to hear

One system. Five parts. Built around your data, not a template.

Example view of a data infrastructure window: Meta Ads, Google Ads, TikTok Ads, CRM and website events flow through server-side tracking into one warehouse, with a log of matched, sent and duplicate-removed conversion events.
Example view of a performance report: 301 conversions claimed by the ad platforms against 87 verified in the CRM, with a bar chart and a cost-per-customer table by channel.
Example view of conversion signals sent back to Google Ads, Meta and TikTok, with value-based bidding switched on, cost per real customer falling to 96 euros, and budget shifting between campaigns.
Example view of a brand and performance report: a full-funnel chart, branded search rising while cost per customer falls, and three headline changes.
Example view of a launch checklist: four of six setup steps done, with ad accounts, tracking pixels, Conversions API and CRM connected, and the campaign structure tree.

  1. Data Infrastructure

    One number, not five

    Every platform connected and reconciled into one source of truth. No more three different numbers for the same metric.

    What we do
    Connect server-side tracking (Conversions API, Enhanced Conversions), wire your CRM and backend systems into the ad platforms, and match leads back to the click that generated them.
    What changes
    Every conversion that actually happens gets captured somewhere, not just the ones your pixel happened to see.
    Example view of a data infrastructure window: Meta Ads, Google Ads, TikTok Ads, CRM and website events flow through server-side tracking into one warehouse, with a log of matched, sent and duplicate-removed conversion events.

  2. Marketing Intelligence

    Data that gets explained, not just displayed

    What's actually happening across your platforms, explained plainly, so decisions have a specific reason behind them, not a guess.

    What we do
    Blend the corrected data with your real numbers (revenue, margin, LTV, deal stage) into one report no platform grades itself on.
    What changes
    You know your true cost per customer and true return per channel, and can defend a budget decision with a number nobody's incentivized to inflate.
    Example view of a performance report: 301 conversions claimed by the ad platforms against 87 verified in the CRM, with a bar chart and a cost-per-customer table by channel.

  3. Paid Media Activation

    Spend that follows what's proven, not what's assumed

    The corrected data fed back into your ad platforms, so budget and targeting shift toward what's actually converting.

    What we do
    Run your Search and Social campaigns and feed the corrected, revenue-weighted conversion data back in through offline conversion upload and Conversions API.
    What changes
    Lower cost per real customer, value-based bidding that chases high-LTV buyers, and lookalike audiences built from people who actually paid.
    Example view of conversion signals sent back to Google Ads, Meta and TikTok, with value-based bidding switched on, cost per real customer falling to 96 euros, and budget shifting between campaigns.

  4. Brand Growth

    Brand and performance, working off the same numbers

    Full-funnel work built on the same corrected data, so brand and performance decisions stop contradicting each other.

    What we do
    Run brand campaigns and creative off the same corrected data your performance campaigns use, instead of guessing at what resonates.
    What changes
    Cheaper, higher volume at the top of the funnel over time, which makes the paid activation work cheaper too.
    Example view of a brand and performance report: a full-funnel chart, branded search rising while cost per customer falls, and three headline changes.

  5. New Business Setup

    Built right, the first time

    Whether you're starting from scratch or fixing what's already there, it gets set up once, correctly.

    What we do
    Set up ad accounts, pixels, Conversions API, and campaign structure from zero, built right the first time.
    What changes
    You reach the spend and data maturity where the rest of the system (correction, reporting, activation) actually applies.
    Example view of a launch checklist: four of six setup steps done, with ad accounts, tracking pixels, Conversions API and CRM connected, and the campaign structure tree.
See how it works

Five steps. No surprises.

  1. 01

    Intro Call

    A conversation, not a pitch. We understand where your data stands today and whether we're the right fit.

    You leave with

    An honest answer on whether this is a fit.

  2. 02

    Full Audit

    We go through every platform, every source, and show you plainly where the gaps and the opportunities are.

    You leave with

    A plain map of the gaps and the opportunities, platform by platform.

    Typically 2 to 3 weeks
  3. 03

    Plan & Presentation

    A clear roadmap, presented in person: what gets built, in what order, and why.

    You leave with

    A dated roadmap, before anything is built.

  4. 04

    Technical Setup

    Built on what you already have, or built from scratch, whichever gets you to a reliable, working system faster.

    You leave with

    A reliable, working system.

  5. 05

    Ongoing Management

    The system doesn't stop at launch. We keep it accurate, current, and evolving with your business.

    You leave with

    Data that stays accurate as your business changes.

Book an Intro Call

Not an agency guessing at data. People who've built it before.

Addmetrica was founded by four people who kept seeing the same problem from different sides: ad platforms reporting conversions that never reached the CRM or backend, and paid media budgets optimised against those numbers.

Between us, we’ve built marketing data pipelines and data models for global payments companies, spent over 15 years in solution architecture, cloud platforms and enterprise systems, led engineering delivery on production systems, and run performance marketing for more than a decade, working with GA4 and server-side tracking.

We fix conversion tracking at the source and send the corrected conversions back to Google Ads, Meta and TikTok. Your reports then match the sales your business actually recorded, and the platforms’ bidding learns from real customers instead of inflated numbers. Budget moves toward the campaigns that bring in revenue, and you get more of the conversions that count.

Every engagement starts with an Audit, not a proposal. We tell you what we actually find, even when it's not flattering. That's the only kind of trust worth building a long-term partnership on.

Book an Intro Call

Why not just use an off-the-shelf CRM? Or hire in-house?

Most alternatives give you a piece of the picture. Addmetrica gives you the whole system: connected, maintained, and acted on, not just displayed.

AddmetricaOff-the-shelf CRMIn-house data hireStatus quo / spreadsheets
CostFraction of an in-house hireLow, but capped in capability€80K–€150K+/year, plus tooling"Free," but costly in time and errors
Cross-platform data reconciliationYes, built inLimited or manualDepends on the hireManual, error-prone
Feedback loop back into ad platformsYesRarelyDepends on the hireNo
Time to a reliable, working system~2–3 weeks to first AuditOngoing self-build3–6 months to hire, then months to buildNever fully arrives
Data that gets acted on, not just reportedYesNoDepends on the hireNo
Ongoing maintenance includedYesNoYes, but you own the riskNo

Cost comparisons based on publicly available agency and in-house salary benchmarks, EU/mid-market, 2026.

Need to make the case internally first?Get the one-pager

Before you book the call.

Access to your current platforms and reporting: ad accounts, CRM, analytics, whatever you're already using. The Full Audit is built around understanding what exists today, not asking you to prepare anything in advance.
The Audit itself typically takes 2–3 weeks. From there, timelines depend on whether we're building on existing platforms or starting from scratch. You'll see the full roadmap, with dates, in the Plan & Presentation step before anything is built.
That's common, and it's not a conflict. Addmetrica usually builds what your team doesn't have time to build themselves (the connections and corrections underneath your reporting) and works alongside an existing marketing function, not instead of one.
A freelancer or generalist agency typically works within the tools you already have. Addmetrica builds what's underneath those tools: the reconciliation, the integration, the feedback loop back into your ad platforms. That's the part that usually gets skipped.
Addmetrica's full system is built for companies spending €50K a month or more on paid media, and the bigger the budget, the faster the change shows. Below that, the foundation comes first: tracking, ad accounts and data set up correctly before you scale. That's what New Business Setup is for, and it's the starting point before the rest of what we offer. Book an Intro Call and we'll tell you honestly where you are.
Yes. The foundation has to be right before you scale, and it costs far less to build it before the spend than to fix it after. New Business Setup is where we'd start: ad accounts, tracking, Conversions API and campaign structure built correctly from day one. As your spend grows, the rest of the system (correction, activation, reporting) builds on it. Book an Intro Call and we'll tell you honestly whether now's the right moment.
You keep the Audit findings either way. If we're not the right fit for the next step, we'll say so directly, and you'll still walk away with a clearer picture of your data than you had before the call.
Book an Intro Call

Let's look at your data together.

A short Intro Call to understand where things stand. No audit, no commitment, no pitch deck.

Pick a time that suits you

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  • Free, no obligation

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Built on data. Built to last.